Before You Begin: Important Scope & Support Information
The articles in this series are provided as a self-help resource for customers who choose to configure their own Google Analytics, Google Tag Manager, and related tracking tools.
While these guides walk through recommended setup steps and best practices, QuikStor Support and Implementation teams are not able to provide individual advice, custom configuration guidance, or troubleshooting for Google products, including but not limited to:
Google Analytics (GA4)
Google Tag Manager
Google Ads
Google Search Console
Google’s platforms are highly flexible, and configurations can vary widely depending on your website, marketing strategy, and reporting needs. As a result, ongoing optimization, validation, and troubleshooting of Google products fall outside the scope of QuikStor support.
Digital Marketing & SEO Support Options
QuikStor is proud to partner with industry-leading vendors who offer SEO, digital marketing, and paid advertising services tailored to the self-storage industry.
If you’re looking for hands-on support with analytics configuration, Google Ads setup, SEO strategy, or ongoing marketing management, we recommend working with a qualified marketing partner.
👉 For more information, view our integrations page to explore available digital marketing and SEO partners.
Overview: What This Guide Covers
Tracking activity across both your website and the QuikStor Tenant Portal requires a structured approach. Because the tenant portal exists outside your main website but plays a critical role in conversions—such as rentals, reservations, and payments—it must be tracked separately and intentionally.
This guide walks through the complete setup process, ensuring that:
Website and tenant portal traffic are tracked accurately
Ecommerce activity is captured cleanly in Google Analytics
Self-referral traffic does not inflate analytics data
Conversion data is available for use in Google Ads
Each article in this series builds on the previous one. For best results, follow the steps in order.
Step-by-Step Setup Guide
Step 1: Create a Google Analytics Account
Create a Google Analytics Account to Track Website & Tenant Portal Activity
This foundational step establishes your Google Analytics environment.
This article covers:
Creating a Google Analytics account
Creating a GA4 property
Preparing your account to support multiple data streams
➡️ This step must be completed before any tracking or tagging configuration.
Step 2: Create GA4 Data Streams
Creating Data Streams in Google Analytics to Track Website & Tenant Portal Traffic
Your website and tenant portal are separate environments and must be tracked independently.
This article explains:
Creating a website data stream
Creating a tenant portal data stream
Why separate streams are essential for accurate reporting
➡️ These data streams will later be referenced in Google Tag Manager.
Step 3: Create a Google Tag Manager Account
Creating a Google Tag Manager Account to Track Tenant Portal Activity
Google Tag Manager (GTM) allows you to manage tracking without repeated code changes.
This article covers:
Creating a Google Tag Manager account
Setting up GTM containers
Understanding how GTM fits into your tracking architecture
➡️ GTM will be used to deploy GA4 tracking, ecommerce events, and conversion tags.
Step 4: Add GA4 Tracking Tags in Google Tag Manager
Creating a GA4 Tracking Tag in Google Tag Manager
With GTM in place, you’ll connect your data streams to Google Analytics.
This article walks through:
Adding a GA4 configuration tag for the website data stream
Adding a GA4 configuration tag for the tenant portal data stream
Verifying data is sent to the correct stream
➡️ At this stage, basic traffic tracking should be active.
Step 5: Configure Ecommerce Tracking for the Tenant Portal
Configuring Ecommerce Tracking for Tenant Portal
This step enables revenue and conversion tracking.
This article covers:
Creating triggers for:
All ecommerce events
Rental-only events
Reservation-only events
Creating GA4 event tags for the website and tenant portal
Understanding how the tenant portal passes data via the data layer
Creating variables to pass ecommerce data into analytics, including:
Transaction value (total amount)
Unit number
Currency
➡️ This is the core of accurate conversion and revenue reporting.
Step 6: Exclude Self-Referral Traffic Between Data Streams
Configuring Traffic Referral Exclusions in Google Analytics
When a website and tenant portal interact, Google Analytics can mistakenly attribute traffic as referrals between your own properties, inflating sessions and distorting attribution.
This article explains how to:
Configure referral exclusions for the website data stream
Configure referral exclusions for the tenant portal data stream
Prevent self-referral traffic from appearing in acquisition reports
➡️ This step is critical for clean, trustworthy analytics data.
Step 7: Prepare Google Ads Conversion Tracking
Setting Up Google Ads Conversion Variables
Once ecommerce and conversion events are properly tracked in GA4, they can be shared with Google Ads.
This article focuses on:
Identifying key conversion events in GA4
Marking events as conversions
Passing conversion values into Google Ads
These steps ensure that accurate conversion data is available for advertising and reporting purposes.
This section does not provide in-depth Google Ads campaign setup, bidding strategies, or optimization guidance.
➡️ For Google Ads management and optimization, we recommend working with a marketing professional or QuikStor integration partner.